This module concentrates on the unique selling proposition (USP) and the team of people required to deliver on that promise.

This module focuses on how to develop a performance benchmarking system for your team as a method of getting the most out of your people.

This module concentrates on defining a target market and gives strategies on how to reach that market.

This module talks about handling different types of enquires including phone calls, walk-ins and promotional events.  It also covers the important aspect of outbound communication including phone scripts, quoted, mail outs and internet.

This module defines image and branding and their relevance to a business.

This module covers in depth up-selling or cross-selling techniques as well as explaining in detail the power of packaging.

This module shows how to calculate the value of a customer and explains how to set up a strategy for back-end selling including direct mail, email, faxing and telemarketing.

This module shows how to calculate the gross and net dollar profit per sale as well as the gross and net percentage profit per sale.

This module is a great starting point for a business that doesn't have a current business plan in place.

This module is extremely comprehensive and shows how to identify, document, test, teach, update, control and track and measure your systems.